Ethical Dilemmas Of The Nursing Field - 2773 Words

EXPLAINING ETHICAL DILEMMAS IN THE NURSING FIELD Nurses face ethical dilemmas on a daily basis regardless of where they practice. No matter where nurses function in their varied roles, they are faced with ethical decisions that can impact them and their patients. There is no â€Å"right† solution to an ethical dilemma (Fant 2013). So what is an ethical dilemma? It is a problem without a satisfactory resolution. The significance of ethical decision-making lies in the fact that very different ethical choices regarding the same ethical dilemma can be made resulting in neither choice being a â€Å"right or wrong† decision (tdmu.edu 2014). Ethics involve doing â€Å"good† and causing no harm. But how one defines what is ethical can vary differently from nurse to nurse. Classes on the principles of nursing ethics give the nurse the tools to base ethical decisions upon. However, this knowledge is then shaped by the values, beliefs and experiences of the nurse. Consequently, very different choices may be made involv ing the same dilemma. There are many ethical issues nurses can encounter in the workplace. These include quality versus quantity of life, pro-choice versus pro-life, freedom versus control, truth telling versus deception, distribution of resources, and empirical knowledge versus personal beliefs. Quantity may address how long a person lives or perhaps how many people will be affected by the decision. Quality pertains to how â€Å"good† a life a person may have and this varies dependingShow MoreRelatedEthical Dilemmas in the Nursing Field537 Words   |  2 PagesThere are several dilemmas in the nursing field though nurses reactions to ethical dilemmas are based on their individual values and beliefs as well as ethical principles, professional codes and the climate of the healthcare setting. Nurses encounter ethical dilemmas when conflicting values and judgments are present regarding what is the best course of patient care. Ethical dilemmas are faced by nurses on a daily bas es. I am choosing two of these dilemmas to address. 1. Empirical Knowledge vs. PersonalRead MoreThe Ethical Dilemmas Of The Pediatric Field Of Nursing1316 Words   |  6 PagesNurses working in the pediatric field of nursing are faced with a wide variety of ethical dilemmas. There are many ethical dilemmas that can arise in the work field. Many individuals are having a tough time deciding to vaccinate their children; this in turn can leave society with a huge dilemma ethically. I am choosing to write about not vaccinating your child and why I feel this can be an ethical dilemma. Society today is faced with so many preventable illnesses that can simply be resolved byRead MoreImportance of Ethical Theory in Nursing1322 Words   |  5 PagesIntroduction The concept of ethical nursing and culturally competent care are becoming more and more important in the contemporary nursing practice (Smith Godfrey,2002).Despite their general appreciation in nursing practice, challenges and dilemma often clouds their application in a world which is continually being marked with a culturally diverse and demanding population. In this paper we present a critical review of ethics and cultural competence in professional nursing practice with a clear focusRead MorePersonal Ethics974 Words   |  4 Pagescontribute to your worldview and philosophy of nursing? How do these values shape or influence your nursing practice? Ethics and values form the basis of nursing. Nurses provide nursing care by preventing illness, reducing suffering and promoting restoration of health in individuals, families, societies and communities. Nursing involves technical skills and abilities, duty and service to others with compassion and efficient decision-making. Nursing care ensures in meeting the needs of patients andRead MoreHow Dnr Causes an Ethical Dilemma Essay1694 Words   |  7 PagesRunning Head: HOW DNR CAUSES AN ETHICAL DILEMMA How DNR Causes an Ethical Dilemma Deann Morgan HCA 322, Health Care Ethics and Medical Law Dr. David Cole January 22, 2010 Abstract This paper will present an argument of how the process of do not resuscitate (DNR) results in an ethical dilemma for workers in the healthcare field. In presenting the argument, thisRead MoreMy Professional Moral Compass730 Words   |  3 PagesRunning head: MY PROFESSIONAL MORAL COMPASS My Professional Moral Compass Pamela Chesnut Grand Canyon University Ethical Decision Making in Health Care NRS 437V July 26, 2012 My Professional Moral Compass A professional moral compass is something everyone has and lives by. It helps assist in making decisions and is based on morals or virtues. My personal moral compass is directed by various inspirations, passions, and values that I try to live by. Compassion, loyaltyRead MoreThe Codes Of Conduct Are Guidelines And Procedures1347 Words   |  6 Pagesimplemented, so that workers can adhere to the highest standards of care while utilizing ethical approaches and codes of conduct, amounts to the foundations of Long-term care facilities based on principles. It is the responsibility of such parties that include upper levels of management to the lowest levels to avoid such conduct that goes against the stated codes already establishes within the ethical areas. The healthcare field encompasses different areas and specialties, where it is deemed most common isRead MorePersonal Ethics889 Words   |  4 Pagesmaking the best ethical decision. A nurse uses their professional moral compass to make the best decisions for their patient. Spirituality and culture contribute to how a person views the world. Spirituality and culture helps a person develop how they live their life and how they view life, health and death (Burkhardt, 2001). Nurses or healers have held a special place in many cultures. Nursing practice has grown and matured through both spiritual and cultural beliefs. Nursing philosophy is oneRead MoreEthical Dilemma In Nursing1599 Words   |  7 Pageschoose between the two because both choices have their advantages and disadvantages. This is an ethical dilemma. An ethical dilemma involves morals that clash between each other, and some involve the legal aspect of the choices (Grohar- Murray). Everyone faces some sort of ethical dilemma. There are some professions that have to battle ethical dilemmas every day. Amongst those professions the nursing occupation and other healthcare related titles have to keep in mind several different laws, rulesRead MoreNursing Profession: The patient-nurse Relationship8 79 Words   |  4 Pages The nursing profession is one that provides care, collaborates with others, and provides education in a variety of different settings. I choose to work in the field of nursing to advance my career from an operating room technician to a medical-surgical nurse. I enjoy the sensation of helping others and assisting with the surgical fixation of a medical complication. The American Nurses Association (ANA) created the nursing code of ethics to ensure proper moral care, goals, values, and professional

Niccolo Machiavelli was born in the 16th century. He is...

Niccolo Machiavelli was born in the 16th century. He is called the father of modern political theory. He was also historiographer, a diplomat and an author. Some of Machiavelli’s conventions were â€Å"Discourses on the First Decade of Titus Livius† which was his discussions on what how he viewed issues inside of the Roman Empire and another on of his writings that he was famous for was the Seven Books of the Art of War. (Kreis 2013). In Niccolo Machiavelli’s book â€Å"The Prince† Machiavelli teaches how to gain and maintain power, but he also speaks teaches human nature and pursuing unethical opportunities in order to achieve your desired goal. Hence the term â€Å"Machiavellian behavior†. (Spark Notes Editors, 2002) Machiavellian Behavior is†¦show more content†¦The American people were told the Iraq war would be over quick and within their estimated cost for the war, but combined with the war in Afghanistan it added $1.4 trillion dollars to our national debt. (Boyle 2013). BSN3504 Week 3 Assignment Conclusion I believe that everyone has used the Machiavellian behavior style at some point in their life. Parents who have children who do not follow their rules will know what will work best in their homes to handle the situation. I am certain that some form of action will take place, whether it is taking the car keys or taking the cell phone from them. Reality of the matter is that parents want their children to respect them and the rules of their home. I will finish with a quote from Machiavelli â€Å"he who wants to be obeyed, must know how to command!† (Kreis 2013). BSN3504 Week 3 Assignment References Boyle, M. (2013, March 11). How the US public was defrauded by the hidden cost of the Iraq war. The Guardian. Dedication. To the Magnificent Lorenzo di Piero de Medici. Machiavelli, Niccolo. 1909-14. The Prince. The Harvard Classics. (n.d.). Retrieved March 2014, from http://www.bartleby.com/36/1/1002.html http://www.bartleby.com/36/1/1002.html. (n.d.). Retrieved from SparkNotes Editors. (2002). SparkNote on The Prince. RetrievedShow MoreRelatedEssay about Renaissance Figures2969 Words   |  12 Pages1389--1464. He was the first Medici to rule Florence. He was exiled from Florence in 1433, but he returned in 1434 and doubled his wealth through banking. He ended Florences traditional alliance with Venice and supported the Sforza family in Milan. His historical significance was being a patron to such artists as Brunelleschi, Donatello, and Ghiberti, and as the founder of the Medici Library. ? Lorenzo de Medici, also known as Lorenzo the Magnificent, lived from 1449--1492, and he was one

The Social, Legal And Ethical Issues Surrounding Video...

Bully, also known as Canis Canem Edit (2006), is an open-world action adventure video game published by Rockstar Games. It was originally released on the Playstation 2 in 2006 but was later released onto the Xbox 360, Wii and PC in 2008 under the title Bully: Scholarship Edition. The game was the centre of a lot of controversy during release as it is focussed around a schoolboy named Jimmy Hopkins who is enrolled at Bullworth Academy; a school filled with bullies and corrupt teachers. Though the game was labelled as a disgrace by newspapers such as the Daily Mail and banned in countries such as Brazil, upon closer inspection, one may argue that serious social issues are tackled within the game, and many of the game’s issues are conveyed hyperbolically. The research in this report aims to look at the social, legal and ethical issues surrounding video games using Bully as an example in order to draw conclusions into the positive and negative implications. Bully is the subject of this report due to the large amount of controversy that surrounded the game, especially during its initial release. The game contains violence, bullying, theft as well as other anti-social behaviour. Though the game’s title may be misleading, the storyline of the game focuses around standing up against bullies, and many of the issues within the game are non-fictional real world issues that many young people experience. Furthermore, the game only received a BBFC rating of 15, which critiques claimedShow MoreRelatedShould Arg Designers Go For Ensure The Safety Of Body And Mind Of Their Players?1299 Words   |  6 Pagesthe limits? How far should ARG designers go to ensure the safety of body and mind of their players? What are the responsible limits of immersion? To what extent do these responsibilities lay with the player themselves? Consider the implications surrounding the Batman franchise in the context of the Why So Serious ARG. In the lead up to the 2009 Batman feature film: The Dark Knight, several thousand people received a series of clues that led them to bakeries across the US. Providing a password: theRead MoreThe Media Of The Digital Media Era868 Words   |  4 Pagesthe internet provides a platform for social media networking to become a major influence in the lives of everyone and everything imaginable. The internet is used for everything from entertainment to school, work, shopping, and research. Consumers also use the internet to play games, gather information, read blogs and websites; download, upload, and share text and media files, images, and music; communicate with others via email, instant messages, and social media sites. With all that s involvedRead MoreHiding One s Identity Is Nothing New1602 Words   |  7 Pagesunauthorized mining of personal information. Although multiple ethical framework will be used and compared, using a consequence based framework will be the main examining poin t throughout. The use of the term â€Å"anonymous† can be confusing from an online perspective. When speaking of anonymity in such a sense it is not related to the degree of traceability, but to the lack of aspects such as image, voice, and situation in the online social environment . Those against online anonymity will argue thatRead MoreHow Do Ngos Represent Humanitarian Issues Trough Images in Advertising?1603 Words   |  7 PagesHow do NGOs represent humanitarian issues trough images in advertising? Negative images of developing countries are a common means adopted by Non Governmental Organisations to raise financial support for those countries. However there has been much discussion as to weather such advertising for fundraising campaigns is really authentic and if the images used represent the issue as it is. More and more NGOs turn their backs on the use of negative images, for example of starving children, and adoptingRead MoreEssay about Video Games Inspire Violent Behavior3148 Words   |  13 Pagesstreets, on the video games and at home. Social engineering factors and psychology behind teen violence are some of the main challenges contributing to teen violence. Video games, in particular, have caused the prevalence of violence in the society. These violent actions include the sandy hook shootings and Virginia tech shootings where many people lost their lives due to rise of violent video games. Analyzing the relationship between teen violence and playing video games is an important issue in societyRead MoreHiding One s Identity Is Nothing New1915 Words   |  8 Pagesfight government corruption and oppression. Anonymity can also be used as a security measure and prevent unauthorized mining of personal information by not giving access to our real identities. While the ethics behind anonymity can be foggy, multiple ethical frameworks, including duty-based and just-consequentialism, can be used to add clarity to the topic. A duty-based framework stresses the role of duty and respect for persons, including one’s self. While a just-consequentialism stressed the promotionRead MoreProfessional, Ethical, And Legal Issues For Software Engineer1961 Words   |  8 PagesCyber-bullying Report By: Fareeda Almutairi Professional, ethical, and legal issues for software engineer CPSC 548 Department of Computer Science College of engineering and computer science California State University, Fullerton Instructor name: Michael D Falkow Spring 2015 Abstract: Bullying is a negative practice used to control, intimidate, and hurt the feelings of others. In the past few decades, there was only one type of bullying, which was called â€Å"traditionalRead MoreNext Generation Children : Smarter Or Faster Essay2046 Words   |  9 Pagesexperiments, such as ones performed by Allison Druin and Michael Scarify, have been targeted at the effects computers have on children. For many people, the basic definition of socialization would be the adoption of the behavior patterns around the surrounding culture. Many experiments have been targeted at the effects computers have on children’s socialization skills. For example, one of the various questions that have arisen is if the lack of physicality in the virtual world is an aid to a Childs self-expressionRead MoreEthical and Social Issues in Information Systems20165 Words   |  81 PagesChapter 4 Ethical and Social Issues in Information Systems LEARNING OBJECTIVES After reading this chapter, you will be able to: 1. Analyze the relationships among ethical, social, and political issues that are raised by information systems. 2. Identify the main moral dimensions of an information society and specific principles for conduct that can be used to guide ethical decisions. 3. Evaluate the impact of contemporary information systems and the Internet on the protection of individualRead MoreDrone Program Research Paper4283 Words   |  18 Pagescounterterrorism strategy, or has it just become the strategy entirely? Do the security effects of drone programs justify the political and social consequences [2]. As this robotics technology advances, these ethical, legal and security issues have created a major divide on the topic of drone technology. II. Ethical Issues As robotics and technology get more and more advanced, ethical concerns about these technologies become more and more pressing.   With the increased usage of drones, by both the United States

Social Media Market Principles Strategies â€Myassignmenthelp.Com

Question: Discuss About The Social Media Market Principles Strategies? Answer: Introducation Economic Environment: Economic changes around the world which gives direct impact to influence the M.C. Donalds environment by considering its global nature. Donalds has a great opportunity to grow in the market. The economic recession was incredibly disruptive for the firms in various industries. It reduces the revenues and profits across the boards and also minimizes the demand of consumers for products and services. In the Australian market the main issue that arises is concerned with the general taxation issues. The company also faces many monetary issues that impact the working of the company. So to minimize this also the company can take corrective measures so that the growth can be attained in effective manner. Socio- Cultural environment: Fast food has minimized the image in the mind of consumers as the society is more concerned about the health now a day. People are attracted towards a product in which the product is concerned with the health. The company should give main focus on maximizing the product which gives benefit to the health. In response to this it is seen that in Australia people are more concerned about their health. So M.C. Donalds should offer healthier menu options to the consumers. They should also launch various marketing campaigns which give highlight to the new range of healthy products. It gives positive impact on the operations of the business and also helps to maximize the sales (Sachdeva, 2015). Technological environment: The internet has taken into consideration various opportunities for low cost and which give a high impact on range and firms. The opportunities concerned with marketing and by using the internet are many. It is seen that the fast food industry was slow to catch the benefits of internet marketing in the beginning. The company should also use the updated technology, so that the customer can feel comfortable to purchase the product (Galician, 2013). Competitive environment: In Australian market there is a high competition in the market. The fast food products are available to the consumer in low price also, so the company should offer attractive discounts to the consumer so that they get induced to buy a product. Political environment: The fast food industry is targeted by the government and it aim to enhances the health and minimize the obesity particularly in the Australian market. The fast food industry is more regulating with less intervention of the government as it is seen that many reports are published between the fast food industry and childhood obesity. The company should take into consideration proper policies and procedures which enhances the profit of the organization. The company should keep the profit margin more than those countries where the restrictions have been imposed. Legal environment and regulatory environment: The legal environment in which the company operates is highly dependent on the Australian market. M.C. Donalds should operate all the functions under health and safety legal framework. The company should also take into consideration all the controls that are essential by the health agency (Percy, 2014). SWOT Analysis SWOT analysis refers to analyze the strength, weakness, opportunity and threats that are prevailing in the market. Strength: Company has much strength that is prevailing in the market. It helps the company to attain the goals and objectives in effective manner. The main advantage to the company is that it is considered as a recognized brand worldwide. The menu helps to promote the services and products of the company. The company was the first who give customers the food nurture. The company also provides the training for its managers in effective manner. The company is present globally while having the great impact on its competitors. Mc. Donalds is considered as a leader of the market in both domestic and international market. The company has a capability of generating more revenues and sales due to its brand recognition (Brentari, Dancelli Manisera, 2016). Weakness: Weakness is in all the companies that are prevailing in the market. The weaker side of the company is that it has an unhealthy food image an also the quality of the food is incompatible. The revenue of the employees is huge. The other drawback is that more advertising is given on children. The company should take into consideration product innovation. The company has a very slow process of product innovation. Market saturation has also caused a major difficulty for the company to expand its operations in the market. The company should take corrective steps soon, so that the goals and objectives can easily be attained (Wang,Silva Moutinho, 2016). Opportunities There are various opportunities that are prevailing in the market. The company can make its outlet chains better and more attractive for the customers who are new. It can be done by offering value added services like internet access. There are many ways of product innovation that are available for the company. The company should utilize that opportunities so that the profits can be easily attained. Product innovation helps the organization to enhance its operations in the market and in Australian market the company should take into consideration the strategy of product innovation. Mc. Donalds should always adopt the strategy of new product line for expansion. To attract more and more customers towards the company the company should use low cost menus so that customer gets induced to buy a product (Chari, Katsikeas, Balabanis Robson, 2014). Threats Threats are there in every organization. There is no business who survives without threats. The main threat to the company is that the economy situation is weak with the negative impact from the recession by its diversification. The main problems that are arising are the fluctuation in the currency. There are many health problems also that are arising which are concern with the quality of food and healthier menu items. The market share is diminishing with the huge promotion of investments. The big threat to the company is from the fluctuations that are prevailing in the market. The company should give main focus on the fluctuation pattern so that the threats or the risks that are arising can be minimized (Kirzner, 2015). Market segmentation and customer analysis MC Donalds has taken into consideration the strategy which takes the age as a major structure for segmentation. The main target segments of the company are children, youth and the young urban family members. McDonalds in Australia should be segment into three different bases (Paul Roy, 2014). Demographic Segmentation: In this the segmentation criteria the kids, family and students are involved. The company should offers goods like happy meal which consist a free toy for kids. For families the various outlets and meals which are best for take away should be considered. The company has made its atmosphere which is best for students of school to chill with their friends and can go for a dine at McDonalds (Kotler Armstrong, 2013). Psychographic Segmentation: It is concerned with convenience and lifestyle. The company should adopt the lifestyle and convenience of the Australian consumers, as Australia has a large number of non-vegetarian population, so the company should come up with something new and innovative which consist items like chicken fried burger. The consumer should consider the place to relax and also for entertainment then only the company can enhance its growth in effective manner (Galician, 2013). Behavioral Segmentation: It is concerned with Occasions like birthday party for the kids. The company can get easily attract more customers by whom they can easily get the large share of Australian fast food industry, but the main emphasis should be given on targeting techniques. The company should take into consideration the mindset and the taste of consumers in the market. To get the benefits over the competitors the company should introduce new and innovative products which can be based on low cholesterol. In Australia the company faces so much of competition that is should give emphasis on variation of its products enhancement in market size by executing the penetration strategy of pricing in which the products can be introduced in the lower price (Salar Salar, 2014). By this the objectives can be attained and there can be increase in the deals and total revenue even in the future. The company should target the children and teenagers more. By positioning also the company can easily attain the target in effective manner. By this there can be enhancement in the marketing objectives and in the sales and total revenue. The company should implement arranging techniques to create a new image in the consumers mind about the company. McDonalds should take into consideration the current approach which they are following and also the latest advertising with i s concerned with the good messages (Samnani, 2014). The advertising of the company should give focus on the qualities about the products the company is giving to its consumers. Positioning is a method by which the company can create an image in the consumers attention by which the consumers can easily analyze the exclusivity about the product when the comparison is made with the competitors. In Australia positioning of the company has been focused as a restaurant for families. Now the company should target the kids by presenting new advertising toys with the products such as Happy Meal. The adults should be given target because they can pay for the quality and various goods that are offered by the company (Grn Dolnicar, 2016). Organization Objectives and Goals Mission statement: To be our customers favorite place and a way to eat with the good people who are delighted with every client with the unmatched quality, service, quality and value every time. The company wants to be the best food industry in the Australian market. The team give you an opportunity to be a part of our team and give yourself and chance to grow with the family that can create smiles on the faces of millions people (Puzakova, Kwak Bell, 2015). The company believes that customer perception is considered as a one thing which always guarantees the success of the product. So the strategies of marketing are designed with a view of customer perspective. IT is seen that the there are many innovative products that are not successful in the market just due to the incapability of making a strong perception in the mind of consumers. The company brings the hopes for its clients. The brand mission of the company is to be the customers favorite place and also a good way to eat and drink. The operations that are globally aligned around the strategy should be called as the plan to Win, which takes into consideration people, products, place, price and promotion (Keiningham, Gupta, Aksoy Buoye, 2014). Objective related with sales The main objective of the company is to enhance the sale so that the profitability can be enhanced in effective manner. The main objective of the company is to be the place where people enjoy more to spend their time. The company objective is to attract more and more customers towards the company so that the sales can be enhanced in effective manner. The sales should be increased by promotions, because promotion is the best medium through which the company can induce the customers to buy a product. McDonalds have an great advantage through which the sales can be enhanced efficiently. The company has an objective to enhance and improve their menu. This will attract more and more customers and also help to satisfy the customers (Osman, Johns Lugosi, 2014). Objective related with Market share The main objective of the company is to cover large market share in the market, so that the goals and objective can be attained in effective manner. If the company tries to expand its market and provide quality product to its consumers then it is very simple to enhance the growth of the organization. The more the market share attained by the company, the more will be the profit achieved by the company. It is very essential to cover a large area market so that company can enhance its market growth in effective manner. The company should give more on enhancing the quality so that the more customers are attracted towards the product in effective manner. If the market share of the company is more, then the profitability of the company will be enhanced in effective manner (Armstrong, Adam, Denize Kotler, 2014). Strategy and Tactics Product: The Company should give main emphasis on the menu which attracts the customers towards the company. The needs and wants of the customers changes from time to time. So the company should take into consideration the products that are needed by the company. In the Australian market the non-veg food is more preferred, so the company should see this that the product is according to the need of the customers. The company should introduce new and innovative product and should phase out the old one. The Non veg varieties should be offered in the market so that customer get induced and buy the product (Aaker Biel, 2013). Price: The value of the product is a major aspect for the customers before buying the product. The product is rated according to the perception of the consumer mindset. The main threat of using low price as a marketing tool is that in which customer can think that the quality is been compromised. It is very essential at the time of deciding the price as it is important to be aware about the brand and integrity. The company should start the strategy of giving the value meals in a range of process and also the affordability of the customers should be considered. For example: if a consumer eats with the Mcaloo Tikki then he will use it and same is with the Non Veg. The company should also provide a range of entry level products to its consumers (Armstrong, Kotler, Harker Brennan, 2015). Promotion: Promotion is also considered as an important part to enhance the growth of the company. Promotion includes advertising which is conducted on television, online, newspaper. There are many various promotional methods like sales promotion, point of sale display and direct mail. The company gives main focus on the children and teenagers. So the advertisement should be based on happy meal with a toy should be given. There are various schemes that should introduced by the company like lucky draws and also scratch cards which should be given when a consumer place an order. The company should maintain the strategy of promotion with the highest spending marketing by comparing with the competitors. Attractive taglines should be used by the company so that the customer gets attracted towards the product (Stephen Yakov, 2015). Place: Place plays an essential role. It is not only concerned with the physical location or with the point of distribution for products. It takes into consideration the various processes which are involved in bringing the product to the consumers. The company outlet is spread throughout the cities which make them very accessible and easy to reach to the consumers (De Mooij, 2013). The company should locate its outlet at the place where it caters huge population. If the outlet is a place where everyone can reach in easy way then the objectives and goals can be attained in effective manner. If the outlet is situated at the corner of the city, then it will create difficulty for the customers to go there. It can affect the sales of the company. So the outlet should be located at the center of the city (Wang Chang, 2016). Conclusion By analyzing this report, it is concluded that for expansion the company should follow proper marketing strategies. If the marketing strategy is in place then there are many responsibilities which are given to different individuals so that the plan can be implemented in effective manner. The systems should be put in place so that the feedback of the market can be attained and measured against the targets which are for short term. McDonalds should assure that this is done with the tight controlled and finite marketing budget. The fast food industry in Australia is concerned with the changing lifestyles of thee young population. The strategies which are discussed in this report should be implemented effectively, so that the company can easily attain the goals and objectives of the organization. McDonalds is considered as the famous leading food service brand with the retailer of more than 30,000 restaurants in 119 countries serving 46 million customers each day. The company should prov ide good quality product, because for expansion it is the main element which is considered by the company. The company should manage its employees also in effective manner, so that they can work with their full dedication. References Aaker, D. A., Biel, A. (2013).Brand equity advertising: advertising's role in building strong brands. Psychology Press. Armstrong, G., Adam, S., Denize, S., Kotler, P. (2014).Principles of marketing. Pearson Australia. Armstrong, G., Kotler, P., Harker, M., Brennan, R. (2015).Marketing: an introduction. Pearson Education. Brentari, E., Dancelli, L., Manisera, M. (2016). Clustering ranking data in market segmentation: a case study on the Italian McDonald's customers preferences.Journal of Applied Statistics,43(11), 1959-1976. Chari, S., Katsikeas, C. S., Balabanis, G., Robson, M. J. (2014). Emergent marketing strategies and performance: The effects of market uncertainty and strategic feedback systems.British Journal of Management,25(2), 145-165. De Mooij, M. (2013).Global marketing and advertising: Understanding cultural paradoxes. Sage Publications. Galician, M. L. (2013).Handbook of product placement in the mass media: New strategies in marketing theory, practice, trends, and ethics. Routledge. Galician, M. L. (2013).Handbook of product placement in the mass media: New strategies in marketing theory, practice, trends, and ethics. Routledge. Grn, B., Dolnicar, S. (2016). Response style corrected market segmentation for ordinal data.Marketing Letters,27(4), 729-741. Keiningham, T., Gupta, S., Aksoy, L., Buoye, A. (2014). The high price of customer satisfaction.MIT Sloan Management Review,55(3), 37. Kirzner, I. M. (2015).Competition and entrepreneurship. University of Chicago press. Kotler, P., Armstrong, G. (2013). Principles of Marketing (16th Global Edition). Osman, H., Johns, N., Lugosi, P. (2014). Commercial hospitality in destination experiences: McDonald's and tourists' consumption of space.Tourism Management,42, 238-247. Paul, R., Roy, S. K. (2014). Case Study 11: Marketing of Services: The McDonalds Way. InMarketing Cases from Emerging Markets(pp. 99-112). Springer Berlin Heidelberg. Percy, L. (2014).Strategic integrated marketing communications. Routledge. Puzakova, M., Kwak, H., Bell, M. (2015). Beyond seeing mcdonald's fiesta menu: The role of accent in brand sincerity of ethnic products and brands.Journal of Advertising,44(3), 219-231. Sachdeva, A. (2015). Evaluation and selection of differentiation as a strategy for McDonalds. Salar, M., Salar, O. (2014). Determining pros and cons of franchising by using SWOT analysis.Procedia-Social and Behavioral Sciences,122, 515-519. Samnani, A. (2014). Macro-Environmental Factors Effecting Fast Food Industry.Food Science and Quality Management,31, 2225-0557. Stephen, A. T., Yakov, B. (2015). Social Media Marketing: Principles and Strategies. Wang, F. F., Chang, T. M. (2016). Causal Effect Analysis of Visual Management on Customer Satisfaction and Repurchase Intention Using McDonalds as an Example. InProceedings of the 6th International Asia Conference on Industrial Engineering and Management Innovation(pp. 1123-1134). Atlantis Press, Paris. Wang, W. C., Silva, M. M. S., Moutinho, L. (2016). Modelling Consumer Responses to Advertising Slogans through Artificial Neural Networks.International Journal of Business and Economics,15(2), 89.